The Andrew Goodman Foundation
Brand Identity Design
Virtual Event Design
Social Media Design
about the project
The Andrew Goodman Foundation is an organization that supports youth leadership development, voting accessibility, and social justice initiatives on campuses across the country with mini-grants to select institutions of higher learning and other financial assistance to student leaders.
In preparation for the historic 2020 election, they hosted Take Your Power Back Weekend on August 1-2, 2020, to educate, motivate, and inspire college students across the country to take their power back at the ballot box and beyond.
We were tasked with conceptualizing the brand identity and collateral for this virtual summit. Incorporating tons of bold and bright hues that were sure to appeal and bring energy to college students was part of the strategic approach for the event’s identity and beyond.